BEAUTY FOR ASHES PROJECT – KENYA

There’s beauty and greatness behind every mark of darkness.
About Us

Beauty for Ashes project has been born out of the alarming rising rates of Gender-Based Violence in Kilifi  County. According to the Kenya Demographic and Health Survey 2014, Kilifi County was identified as one of the most affected regions in Gender-Based Violence (GBV) prevalence in the country. The survey found that the drivers of GBV include: socialization and normalization of GBV through religious and cultural beliefs; retrogressive cultural and traditional practices such as female genital mutilation (FGM), child marriage, and assault which is often perceived as instilling discipline to one’s wife or child; cultural attitudes that reinforce inferiority of women and girls over men and boys; stigma, and shame and culture of silence around GBV. It can be argued that GBV is exacerbated by the absence of strong prevention interventions, weak protection mechanisms for survivors; slow and/or failure of prosecution of GBV cases; insufficient coverage of health services for survivors; weak programming and partnerships among both state and non-state actors to afford the survivors prompt response, and effective services, as well just and adequate remedies.

OUR MISSION 

Beauty for Ashes mission aims to reduce Gender Inequality and Gender-Based Violence through economic empowerment as well as to align with the priority theme of the 65 th Session of the Commission on the Status of Women: women’s full and effective participation and decision-making in public life, as well as the elimination of violence, for achieving gender equality and the empowerment of all women and girls.

MAKING COMMUNITIES SAFER

We work with communities in Ganze Sub County, Magarini Sub County, and Matsangoni Ward, tackling Skills Training (Economic Empowerment), provision of Dignity Care Kits and Psycho-sociological Support following traumatic events such as exposure to domestic violence, female genital mutilation, assault, and rape by advancing interventions in the sectors of informal education, justice (legal awareness and advice), health (post-traumatic socio-psychological support), and peace (training workshops on resolving conflicts in the community).

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Learn

Learn more about the
challenges facing communities
& why our work is needed.

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Donate

Donate to help survivors of GBV
You make our programs possible & your support is saving lives

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Act

Become an activist for change
Learn how to use your voice to help end violence & exploitation

Act

HOW WE WORK

Our community partners guide us and our values drive us.

INTERCONNECTION

When we feel vulnerable we tend to isolate ourselves from contact with other people, but understanding that people are interconnected helps. No person, community, or ecosystem exists in isolation, which means we need each other, and we need to learn from each other.

GROWTH MINDSET

We are constantly evaluating, listening, correcting, and innovating.

INTEGRITY

We hold ourselves to a high standard. We are committed to being fair, objective, and proactively
transparent in our decisions and behaviors.

LOCAL EXPERTISE

The most effective solutions to curbing gender based violence is crafted by a diverse and collaborative
community, with those most affected by injustice at the head of the table.

ACTIVE HOPE

To build the world we need, we must choose to see a better way beyond the current reality, believe that
a better way is possible and commit to creating it.